Right Guard Xtreme, "Give Us Some Getaways"
Right Guard Xtreme gave us a free reign to
develop a series of adventure getaways for a national promotional campaign. All
that they asked was that they be aligned with Right Guard's brand and values. We
undertook a thorough analysis of the Right Guard brand and the client's needs
and developed a set of themed trips that have been placed and profiled in
national magazine and newspaper publications.
One trip was so popular that a national paper
commissioned a journalist to experience it, resulting in outstanding national
coverage.
