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Smirnoff, A Diamond Idea

As a key component to Smirnoff's 'diamond' marketing campaign, the legendary vodka brand wanted to send some lucky winners mining for their very own diamonds. Sounds too good to be true? Not at all - Black Tomato located the best global destination for two winners to go digging for bling that they could take home as booty, Northern Australia. From a trip originally thought to be impossible, Black Tomato delivered on brand and crucially, on budget.

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