Vodafone, A luxury Finale for a Fabulous Incentive
Vodafone designed a six-month long incentive program to boost sales of a brand new Sony-Ericsson handset. After redeeming prizes that ranged from retail vouchers to 40" plasma TV's, one star salesperson was to be rewarded with the trip of a lifetime. And who better to organize it than Black Tomato.
With the title of 'Havana Gold', there was only one destination on the list, and only one way to do it - in style. The winner would be jetted straight from Havana airport to the very best hotel in the city, the perfect base from which to undertake a series of exhilarating Cuban activities. We organized a tour of Havana in a genuine 1950's car, two tickets to the Tropicana Cabaret and a taster trip to the famous cigar factory at Vinales. After such an action-packed itinerary, the winners then had the chance to lay back and relax on one of Cuba's northern beaches and indulge in a gourmet dinner before flying home.
