Neutrogena, Demanding Destinations for their 'Embrace Life' Campaign.
Five trips to physically and emotionally demanding locations - No problem. The catch? They have to be demanding on skin. Neutrogena approached Black Tomato looking to design a campaign that would highlight the daily stresses and strains that our skin faces on a daily basis. But it didn't stop there: these had to be once in a lifetime experiences that the winners could share with Neutrogena customers on their return. They should be inspiring, aspirational, challenging and accessible - in other words, go hand in hand with the Neutrogena brand and the spirit of its devotees.
There was a wealth of possibilities for this campaign and the hard task came with whittling down the contenders to just a few. The final five journeys to make it through the demands of budget and branding took in destinations from Canada to Cairo. The 'Neutrogena Explorers' will discover the difference a bit of fresh air makes in the Sri Lankan tea-growing highlands; they'll navigate the polluted streets of Tianjin and Delhi by rickshaw and protect themselves against the icy climes of the Arctic, returning with their findings to dermatologists at the Leeds skin centre. Intrepid and for a good cause - what could be better?
