Tiger Beer, Getting back to their Roots in South East Asia
The beer brand beloved of Thai food fiends
everywhere came to Black Tomato looking to celebrate their South East-Asian
background by sending five lucky customers to experience it. The twist? it had
to have a cuisine theme. We designed trips to South East-Asia's top
destinations: Chiang Mai, Siem Reap, Ho Chi Minh City, Kuala Lumpur and
Singapore. We found top hotels (which, of course, served Tiger) and organized
amazing private cooking experiences for the winners. This generated plenty of
content for their on-line website as well as ensuring 10 people came home well-acquainted
with a wok!
