GIR report, Travel Art
1 May 2008
This unconventional travel store, based in Shoreditch, in east London, breaks category norms with its exhibition-inspired interior, graphic murals, on-site bar and authentic artefacts sourced from worldwide destinations. The store's opening theme was Mexico, and every two months the space will be transformed into a different destination with new murals, souvenirs and drinks offerings at the bar. Previously operated only as an online and telephone service, this pilot store allows customers to book appointments up until 9pm and encourages dwell time with a lounge space and bar.
www.blacktomato.co.uk
Design: In-house & Wieden + Kennedy
